Search Engine Optimization
African Web Science offers a first class SEO strategy both during development and on-going.
Optimizing your site stars during development. Using the Drupal Content Management System means that your site is search friendly from the start. Drupal ensures that all URLS are clean and readable. It ensures that keywords are embedded in the meta data and that all headings and content appear at the top of the HTML mark-up of your site.
Off-site SEO - Organic link generation
Your website is only as good as the sites that link to it. That’s what Google believes anyway. Organic linking is the process of building up links to your site from other reputable sites. African Web Science will generate new links every month ensuring that you continue to climb the ranks of the organic search results.
Social Media Marketing
Google have announced that in 2011 the search algorithm has been tweaked to give social media sites even more influence on search results. That means social networks like Facebook, Twitter, LinkedIn as well as blogs, news sites and any other sites that direct real traffic to your site will help boost your ranking.
Pay Per Click marketing
One of the fastest and easiest ways to get to the “top of Google” so to speak is to pay for an Ad. Your site will appear above or to the right of the organic search results and seen by thousands of people each day. Best of all, you only pay for actual clicks. African Web Science will manage your SEO budget and bid for the keywords that drive the most traffic to your site. We also invest in Facebook marketing where appropriate and many of our customers have seen good return on investment (ROI) through the social media channels as well as the major search engines.
Don’t take our word for it. Track the number of visitors coming to your site each day/week/month though the built-in Google Analitics system within our African Web Science Drupal sites. Analyse the sorts of customers that are visiting your page, how long they stay, which pages they click on most often and so much more. We look at the keywords that are brining customers and adjust our PPC marketing according to these results.
Let us prove we can do it. Give us 6 months on the African Web Science SEO Marketing Plan and see the results...